City Rebrand

For this branding project, I created a new visual identity for the city of Hood River, drawing inspiration from the region's connection to outdoor recreation and natural beauty. The central logo incorporated stylized representation of a mountain and river, symbolizing the city's geography and active lifestyle culture. I established a natural earthy color palette informed by the local landscapes to reflect the city's organic spirit. Typography and visual elements were chosen based on these themes. This project required a complete branding process. Beginning with logo development, I then created a detailed brand guidelines document to define standards for color use, typography, and logo application. These guidelines served as a foundation for designing supporting materials, including the stationery package and brochure. As the largest and most structured design process I have completed, this rebrand taught me the value of working in phases, adhering to deadlines, and using the design process. It deepened my understanding of how consistent brand systems are built.